Who doesn’t have fond memories of the Rosella logo on the ubiquitous bottle of tomato sauce that was a staple of growing up in Australia?

It was the only brand my mother ever entertained using. In her case, it was for the taste: in mine, for the gorgeous crimson Rosella on the front.

So since childhood, I’ve cherished my tiny, brightly-coloured enamel rosella pin which the company used as a promotion back in the day when children didn’t expect their favourite toys to be endlessly interactive or need batteries or gigabytes to function properly.

And what a marketing ploy. More than fifty years on
and I still balk at using any other brand!

But imagine if these pretty birds could be enticed to come into your garden every day. There’s a challenge:

#53 Encourage Native Birds into the Garden

So there I was recently, sitting on my front verandah drinking a mug of hot chocolate, when who should flutter by for a quick drink but this little beauty. 

Sorry, starling, but I don’t mean you…

One brief glimpse was not enough though. I wanted him to visit regularly, and I figured that the best way to do this was with food.

Mind you, an article published in The Conversation last Spring suggests that the jury is still out on the virtues or otherwise of feeding and watering wild birds. Do they become dependent on our largesse, resented in the bird-working world as seed-bludgers, expecting handouts on a platter? And does the bird population implode due to a lack of resilience should you go away leaving them with no food and water for a time?

Notwithstanding this debate, I raced out to my favourite hardware store and purchased a small bird feeder, filled it with wild bird seed and placed it close to the backyard bird bath. There was a lot of fluttering around it, but no takers. Was it because the treats weren’t being served on a platter for easy access?

No worries. There’s a waterproof material that can be cut to shape, spray painted and rimmed with clear plastic tubing to keep the seeds from falling off. Good old corflute.

Enter bird feeder Mark II and a lot of interested birds, first watching and hovering…

…before landing and enjoying:

It’s a magnet for sparrows, starlings and spotted doves who empty the feeder in no time.

Based on this early success, I bought a second feeder for the front garden this time, which is where I’d spotted the young beauty in the first place.

A kind friend made a real wooden base for it before I perched it on an upturned pot and waited for the flurry of activity and the return of my lovely rosella….

…and waited

and waited…

It’s been filled with wild bird seeds for over two weeks now, but not one taker. In fact, no interested party has gone so far as to land and inspect it.

What’s going on?

It is too wooden? The wrong colour? Too square? Not far enough off the ground? Does the fact that the seed is Homebrand® offend the birds’ sensibilities?

What must I do to entice you back, gorgeous Rosella?

I don’t want to sound needy, but I’ll do anything, buy anything, make any changes you desire.

But please come back.